Personal Media in Enterprise (white paper by tigerspike)

lkconsulting.net

Please visit our site for the complete white paper.


Personal Media has already changed the way that we consume media and
information. Innovative smartphone and tablet applications have changed the
way that we go about our daily lives. We believe that Personal Media is now
set to change the way that we work, and this whitepaper series is designed
to highlight how wide-reaching these changes might be. It has been written
for CIOs, CEOs and CMOs of large enterprise organisations, to help them
understand the benefits that employee use of Personal Media can bring to
their organisations, as well as prepare for the challenges that are inherent with
this new way of working.
We believe that there are a number of areas in the computing landscape that
are currently undergoing ‘generational scale’ changes at about the same time.
Delivery platforms are evolving, communication and collaboration channels
are being reinvented and the consumer technology world is, for the first time,
driving innovation within the enterprise. These changes have the potential to
impact operations across multiple business units, which is why we feel it is
important to extend the reach of this whitepaper series to include CEOs and
CMOs, as well as CIOs/CTOs.
Here in Personal Media in Enterprise – Part 1 we discuss how and why the
growing trend of ‘consumerisation of IT’ within the enterprise is taking place,
and the new challenges this trend brings to CIOs, CEOs and CMOs of large
organisations.