Telco will bundle wireless service with its existing
wireline services
October 10, 2012 | By Sean Buckley
Frontier Communications (Nasdaq: FTR) on Tuesday begun
offering wireless services to its wireline customer base through a resale
arrangement with AT&T Mobility (NYSE: T).
Under the terms of the previously announced arrangement that
was launched last November, customers in select Frontier markets will be able
to chose from AT&T's line of smartphones and have access to the wireless
operator's mobile network.
The wireline-centric telco, which mainly serves rural areas,
hopes to attract customers by letting them bundle in wireless with their
traditional DSL and POTS voice services.
"Frontier customers in Middletown can now bundle
AT&T wireless service with Frontier products and receive a significant
monthly bundle discount," said Don Banowetz, President of Frontier Mobile
& On-Network Video, in a press release announcing the service initiative.
Any Frontier customer who subscribes to AT&T's wireless
services will be able to access the wireless operator's 29,000 U.S. hot spots.
While it's unlikely that Frontier will ever build out its
own wireless service and network, the resale relationship with AT&T allows
the telco quickly add another service to its roster to keep its bundled
offerings competitive as it faces continual pressure from cable operators
offering higher speed broadband and landline voice services.
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